I was invited recently to meet the board of a family company who were clearly developing a strategy to diversify and manage the risks to the group. They were also aquisitive and had a desire to develop into high added value manufacturing with low overheads on sales and marketing .
Initially the discussion revolved around operational and manufacturing improvements ,as they were considering a merger with another like company .Clearly there was a disconnect about the selling and marketing strategy , which has a significant bearing on the correct manufacturing approach.
Furthermore , after asking a few questions around the business , the management of product related margins ,design and sales and operational planning issues were unanswered and decisions being considered meant they were building on unsteady foundations.
The point I made was that business has to be managed as a whole business . It does not matter what starting point you use to build the jigsaw , but recognition about whether all the pieces are available is key to a successful outcome
I am looking forward to helping them reach their goals
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