Self Marketing

At a recent Network event it occurred to me that the likely possibility of securing business with the type of businesses represented made the task of marketing myself a great deal harder.

Two main points were obvious. Single person life style businesses do not want to pay for advice , and many other smaller businesses with up to five employees often are not yet aware how improvements can be brought about , because they are still learning.

James Caan said recently that it is difficult to know what you do not know , and I agree but there lies the challenge.

Good advice is not about when things are already so obviously wrong . Good advice is about the business education process , the learnings from people like me , who have endured many different business experiences , in various companies in different sectors.

Running a business to achieve the goals for a private owner is often the first experience ever of running a business.If I want to avoid severe plumbing or electrical DIY issues , I employ an expert.

Business is about knowledge of what to do, and also , how to reduce the risks of either making the wrong decisions or in fact drifting into situations which are obviously avoidable to the trained eye.

Business advisors can explain their background and give testimonials which help you to assign a value. The key word is value not a cost. Choosing the right sort of help can enable you to Profit from Experience.