Monday 17 August 2015

Customer centric messaging is key to Social Media

I have had the opportunity to attend an array of  training seminars accompanied by lots of eager business people, anxious to learn the tools of marketing and social media for business.
After a short while and particularly in the Question and Answer sessions it becomes apparent that the zero minus one question has not been answered.
What do I mean by zero minus one?? Whether it be Twitter, Facebook, Blogs , even after all this time, there is still an assumption that if you get your story out there good things will happen.
I began designing marketing campaigns with brochures designed, developed and posted but no matter the methodology the purpose is the same .
This is about engagement with new or existing customers and social media has become an industry , sometimes using delusionary tactics, where clients are convinced that in and of itself Social media is key to success.
Horses for courses is my motto. If you know your target audience..not always!! if you have engaged with them about their issues...and if you have engaged that you have a solution to their problems social media starts to work.
I see blogs that are three years old, newsletters so out of date they are meaningless so why expect an audience to be interested if your own company isn't

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