Listening to Tony Robbins this morning on the web about the philosophy of coaching . I find it interesting that someone , as accomplished as him , had the same dilemma about what a coach really is.
The question is , does it really matter what the coaches title is , as long as there is a process which defines a start point , situation today , leading to a steady state of improvement with measurable results ,meaning a great deal more satisfaction with life.
I enjoyed his definition of what the process is. I call it tough loving , or support
but clearly it is to help a business owner through the minefield of issues , most businesses face . The task is to help and make them believe that the answer is actually in their own hands.
There are new technologies but the running of business is the same as it has always been.
Give the customer something that they both need and want and maintain relationships.
Just doing these things consistently , systematically and having the reserves of motivation to do them requires a helping hand.
Tony does that by giving advice and bases payment on results.Results are actually the
measure of the difference
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